Careers at Hoffman Media

Thank you for your interest in Hoffman Media. We encourage candidates to explore our job opportunities and to review openings that are listed on our website, or on job boards that we post on, such as LinkedIn. However, be aware of internet, email, and telephone scams in which criminals may try to take advantage of job seekers by pretending to represent employers, including Hoffman Media. These criminals use fictitious names, employee names, company names and logos via email, text, chat, and various job posting websites to dupe victims into paying hiring fees. Intended victims may be invited to participate in bogus interviews, asked to fill out fabricated employment applications, have even been issued fake offer letters, all with the goal of trying to entice victims to pay money or divulge sensitive personal information.

Here are a few things to watch for:

  • Communications that are unsolicited, unexpected, or are from an individual or a website with which you are unfamiliar, or whose domain name is inconsistent with that used by the actual business.
  • Correspondence from free e-mail accounts, like Yahoo, Hotmail, or Gmail. A Hoffman Media employee will not solicit candidates through a non-Hoffman Media email address or phone number.
  • Invitations to meet in video chat rooms (e.g., Google Hangouts), which we do not currently utilize.
  • Requests to provide payment to participate in the hiring process (e.g., purchasing work equipment, phone, or something similar). Hoffman Media does not use recruiting or placement agencies that charge candidates advanced fees of any kind. We also do not provide advances to cover initial expenses, such as computers or other supplies.
  • Communications that do not include information about a specific job opening (or the job description is vague) and/or extend a job offer without an interview.
  • Job opportunities that come from people you do not know and appear too good to be true.
  • Communications where the recruiter claims to have seen your resume on a site with which you are not familiar.
  • Communications at the application phase requesting your social security number, driver’s license, date of birth, bank account information, or other sensitive personal data.

We suggest that you do not disclose personal or financial information to individuals or on a website that you do not know or trust. Should you do so, consider reporting the incident to your local law enforcement. To confirm if a new position or offer at Hoffman Media is legitimate, or the person or agency you have been dealing with is real, please contact Hoffman Media directly.

Event Coordinator (Part-Time)

Do you love our brands and are you passionate about food, lifestyle, and entertaining? We are seeking a highly organized, detail-oriented individual with experience in event planning and coordination to help with the logistical work of our retreats and events. The ideal candidate will provide support to our event director while also supporting our growing events division. This position requires exceptional multitasking abilities, strong communication skills, and a proactive approach to ensure the success of our special events in a fast-paced, deadline-driven environment. Experience with Excel spreadsheets needed. This is a part-time, variable-hour position based in Birmingham, AL. In addition to weekday work, night and weekend work will be required during events.

 

Marketing

Director of Marketing

Hoffman Media is seeking a dynamic, creative, and strategic Director of Marketing to lead our promotional campaigns and drive growth across our diverse portfolio of brands. This role, in partnership with the Chief Marketing Officer, will oversee multichannel marketing initiatives—from digital and email to PR and affiliate marketing—while managing budgets, developing testing strategies, and executing innovative campaigns to boost subscriptions, product sales, and event attendance.

Key areas of responsibility for this role:

  • Campaign Development & Execution: Design, implement, and manage integrated multichannel promotional campaigns that drive sales of subscriptions, products, retreats, events, and other HM brand offerings.
  • Budget Management: Develop and manage the marketing budget related to sales efforts, ensuring cost efficiency and measurable ROI.
  • Performance Analysis & Reporting: Provide regular reporting to share performance of campaigns, tests, etc.
  • Marketing Channel Management:
    • Email: Developing promotional email efforts that drive sales across all brands.
    • Paid Social: Work in partnership with contractor to execute paid social campaigns.
    • Affiliate: Develop and manage affiliate campaigns for select brands.
    • Owned Channels: Leverage our owned channels to drive awareness and conversion of our various product offerings.
  •  Testing & Optimization: Manage a robust testing strategy (A/B testing, channel, creative and messaging experiments, etc.) to continuously improve campaign performance.

Qualifications

  • Bachelor’s degree in marketing, business, or a related field.
  • 5+ years of experience in B2C marketing, with a focus on multichannel campaign management responsible for driving sales.
  • Experience owning marketing campaigns from ideation through execution and analysis.
  • Strong experience across a variety of marketing channels, including but not limited to email, social media (paid and organic), PR, direct mail, etc.
  • Excellent analytical skills and experience managing budgets with a results-driven mindset.
  • Ability to collaborate with diverse teams.

Key Qualities

  • Creative problem solver.
  • Data-influenced marketer—you know how to leverage data to inform campaign decisions.
  • Status quo challenger—you look to continue to grow your skills and knowledge, test new ideas, and find ways to improve processes to maximize efficiency.
  • Strong communication and interpersonal skills.
  • Detail-oriented with strong project management capabilities.
  • You enjoy managing multiple projects simultaneously in a fast-paced environment.

Location: Preference is for this position to be hybrid remote from Birmingham, AL, but remote candidates in AL, GA, FL, LA, OH, TN, and WV will be considered.

eCommerce Manager

Hoffman Media is looking for an experienced and proactive eCommerce Manager to own the digital storefronts and fulfillment processes for our brands. This role will be responsible for building and maintaining online stores, managing product sourcing and inventory, overseeing customer service, and driving wholesale product management and marketing initiatives to maximize online revenue. The eCommerce Manager reports into the Chief Marketing Officer.

Key Responsibilities

  • Fulfillment & Store Management:
    • Own the relationship with our fulfillment house and ensure smooth operations for all customer orders and shipments.
    • Build, maintain, and optimize all online stores for our brands, ensuring a seamless customer experience and driving improved conversions.
  • Product Sourcing & Inventory Management:
    • Identify and source products that align with our brand values and customer expectations.
    • Manage inventory levels, forecasting demand and adjusting supply accordingly.
  • Budget & Financial Management:
    • Develop and manage the eCommerce budget, ensuring cost-effectiveness in product sales, fulfillment, and store management.
  • Customer Service:
    • Oversee customer service operations to ensure timely, effective, and friendly resolution of customer inquiries and issues.
  • Wholesale & Product Marketing:
    • Manage wholesale product lines, developing and executing marketing strategies to drive B2B sales.

Qualifications

  • Bachelor’s degree in business, marketing, eCommerce, or a related field.
  • 3+ years of experience in B2C eCommerce management, preferably in retail or media-related industries.
  • Proven expertise in managing online stores, fulfillment processes, and inventory management. WooCommerce experience preferred but not required.
  • Experience in customer service and wholesale product management.
  • Strong analytical skills with a deep understanding of budgeting, forecasting, and conversion funnel analysis.
  • Excellent organizational and communication skills.

Key Qualities

  • Creative problem solver.
  • Proficiency in eCommerce platforms, analytics, and inventory management systems.
  • You enjoy managing multiple projects simultaneously in a fast-paced environment.
  • Detail-oriented and highly organized, with a focus on operational efficiency.

Location: Preference is for this position to be hybrid remote from Birmingham, AL, but remote candidates in AL, GA, FL, LA, OH, TN, and WV will be considered.

To Apply for a Position at Hoffman Media

Please submit your cover letter and resume via email or mail.

  • Email: jb*******@ho**********.com
  • Mail
    Human Resources
    Hoffman Media, LLC
    2323 2nd Avenue North
    Birmingham, AL 35203
    No phone calls please. Hoffman Media, LLC is an equal opportunity employer.

We offer a great work environment, a competitive salary, BCBS insurance, 401K, and other benefits.